Colorado residents urge burrito restaurant to drop ‘illegal’ from name

Jessica Chasmar

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A group of Colorado residents are in an uproar over the upcoming launch of a burrito restaurant named Illegal Pete’s, out of concern the name will offend and stigmatize illegal immigrants.

The Boulder-based Mexican restaurant, owned by Pete Turner, has six locations in Boulder and Denver. A seventh location is set to open in Old Town Fort Collins in three weeks, causing controversy among residents who demand he change the name from “illegal” or face a wave of protests, The Coloradoan reported.

Mr. Turner said the restaurant is simply named after himself, with a reference to a bar in a novel he read as an English major in Boulder. He headed to Fort Collins on Wednesday to hold a meeting and plead his case with a crowd of about 30 concerned residents.

The community members explained the negative context of the word illegal, or the “I-word,” as some referred to it, The Coloradoan reported.

“Social context is hugely important,” said Fort…

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